How Revlon Lost Its Luster | WSJ

The Cosmetics Giant Faces Stiff Competition and Shrinking Shelf Space In its heyday, Revlon was the second largest cosmetics company by sales, behind only Avon. Over three decades later, the crown jewel of Ron Perelman’s corporate empire has become a liability. WSJ looks at why the company’s future is now in question. Photo illustration: Jacob Reynolds/WSJ Rise and Fall With technology and consumer tastes changing fast, some companies have failed to keep up. This series looks at the rise and fall of great companies, and their struggle to survive in a rapidly changing economy. #WSJ #Revlon #RiseAndFall