The Consultation Tool Aesthetic Practices Are Missing

There's a gap in aesthetic medicine, and it's not clinical. It's psychological. At Life Scientia Vitalis 2026 in Bologna, Jessica Cvetic, PA-C and founder of Citrus Aesthetics, Citrus Training Academy, and Citrus Franchising, took the stage to talk about something most providers never screen for: patient psychological readiness. Every practice evaluates medical history. Almost none evaluate mental and emotional fitness for treatment. That gap is where good clinical outcomes turn into dissatisfied patients, litigation risk, and preventable harm. In this talk, Jessica shares the real patient story that led her to build the AWQ-10, the Aesthetic Wellness Questionnaire, a 10-question screening protocol that scores patients into low, moderate, and high risk categories before treatment ever begins. She breaks down: → Why 5% of patients are not psychologically fit for aesthetic or surgical treatment, even when the clinical outcome is perfect → How to have the hardest conversation in your practice: telling a patient you're declining care → The five stages patients move through when you say no, and how to navigate every one of them → Why declining treatment protects your patients, your reputation, and your business → How the AWQ-10 integrates directly into your EMR and pre-treatment consent process This is not a talk about saying no to be difficult. It's about building an aesthetic practice where ethics and clinical excellence are the same decision. If you're a provider ready to practice differently, this is where it starts. Learn more about Citrus Franchising: https://citrusmedspafranchise.com/ Follow along:   / citrusmedspafranchise   Watch more:    / @citrusandthecity   TikTok:   / citrusmedspafranchise