SBOA 111 - Brandi Kawula - From Farmers Markets to Retail Shelves: Growing a Product Based Business

What does it really take to grow a product-based business from local markets to retail shelves? In Episode 111 of the Local Business Insider Podcast, Nicole Redinbaugh sits down with Brandi Kawula, owner of Dogalicious Dog Treats, to discuss the realities of growing a product-based business, expanding into retail locations, choosing the right vendor events, and managing growth without burning yourself out. Brandi shares her inspiring journey of continuing a family business that began nearly 30 years ago and growing it into a recognized brand found in stores throughout Nebraska and beyond. Along the way, she offers practical advice for entrepreneurs looking to sell products, attend vendor events, build retail partnerships, and create sustainable business growth. Whether you sell handmade products, food items, retail goods, or are considering your first vendor event, this conversation is packed with valuable insights and lessons learned from real-world experience. In this episode, we discuss: • How to grow a product-based business without a traditional storefront • Finding retail locations that align with your brand • Common mistakes new vendors make at events • How to choose vendor shows that are worth your time and investment • Marketing and signage tips that attract customers • Managing inventory and retail partnerships • Avoiding burnout while growing your business • Understanding seasonal trends and planning for slower months About Our Guest: Brandi Kawula is the owner of Dogalicious Dog Treats, a Nebraska-based business specializing in all-natural dog treats made with limited ingredients and no unnecessary additives or preservatives. Dogalicious Dog Treats can be found online, at the Downtown Omaha Farmers Market, and in retail locations throughout the region. Brandi Kawula Dogalicious Dog Treats [email protected] 402-699-1468 Website: https://dogaliciousne.com Facebook:   / nedogalicioustreats   Instagram:   / dogaliciousdogtreatsne   TikTok:   / dogaliciousne   About the Small Business Owners' Alliance: The Small Business Owners' Alliance (SBOA) is a relationship-driven networking community where local business owners and professionals build real relationships, share knowledge, and support one another's growth through education, collaboration, and community involvement. Learn more about SBOA: Visit https://smallbusinessownersalliance.com to learn more about upcoming events, networking opportunities, and local business resources in the Omaha, Nebraska metro area. [email protected] 531-224-5070 Website: https://SmallBusinessOwnersAlliance.com Facebook Group:   / smallbusinessownersalliance   Facebook Page:   / smallbusinessownersallianceomaha   Instagram:   / smallbusinessownersalliance   YouTube:    / @smallbusinessownersalliance   LinkedIn:   / smallbusinessownersalliance   Nextdoor: https://nextdoor.com/page/small-busin... About the Host: Nicole Redinbaugh is the founder of the Small Business Owners' Alliance and co-owner of Acuhawk Insurance Solutions. Through the SBOA podcast, Nicole interviews local business owners, professionals, nonprofit leaders, and subject matter experts to share practical business insights, lessons learned, and resources that help entrepreneurs grow stronger businesses and stronger communities. Connect with Nicole: https://smallbusinessownersalliance.c... https://acuhawk.com/nicole-redinbaugh #ProductBasedBusiness #SmallBusinessOwner #VendorEvents #RetailBusiness #Entrepreneurship #BusinessGrowth #FarmersMarket #DogaliciousDogTreats #SBOA #SmallBusinessOwnersAlliance #OmahaBusiness #BusinessNetworking