GINI DIETRICH: How to Make Sure Public Relations Works for You

Gini Dietrich explains how to maximize public relations effectiveness by measuring actual improvement on a company's bottom line. Her topics include the use of Artificial intelligence (AI), achieving citations in search engines, and the continuing education of CEOs. Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model® and has crafted a certification for it in collaboration with the S.I. Newhouse School for Public Communication at Syracuse University. She is co-author of Marketing in the Round and co-host of The Agency Leadership podcast. Founded in 2008 by Tracy olmstead Williams, Olmstead Williams Communicatons is an award-winning Los Angeles reputation management and public relations boutique firm that works with B2B, technology and professional services companies to raise brand profile and capture mind and market share. https://olmsteadwilliams.com/ amazon.com/Spin-Sucks-Communication-Reputation-Management/dp/078974886X/ https://spinsucks.com/author/gini-die... 00:00 Tracy Olmstead Williams and Gini Dietrich 02:04 How to measure PR results with PESO 03:10 What is "Spin Sucks" in public relations? 05:42 How AI can hurt PR 07:53 Is Wikipedia or Reddit best for PR citation? 10:50 How to hire PR expertise 11:31 Top issues in public relations today 13:26 How to exploit Generative Engine Optimization (GEO)