Marcas que apostam na emoção da cultura | Imagens de Marca

Culture remains a strong element of identity for a country, a nation, a city, or a brand. And it is precisely through cultural affirmation, via a literary symbol of the city of Porto, that the "Imagens de Marca" (Brand Images) broadcast begins. The Invicta (Porto) hosted Babell for the first time, an event that combines literature and culture, born from the efforts of the Livraria Lello Foundation, in the year of the historic bookstore's 120th anniversary, in co-production with the Porto City Hall, bringing to the streets and squares of Porto a series of events celebrating culture and the power of the written word. Matinados also celebrates a trajectory where it transformed a commodity into a brand recognized by the Portuguese. They worked with eggs in a way that established them as synonymous with sustainability and animal welfare. Next, we explore the behind-the-scenes of Sumol's new campaign, whose tagline says "It tastes like a lot," born from the desire to recover the value of authentic moments in an era marked by speed and digital technology. In this episode, we'll also explore the rhythm of the BP and Intermarché brands on the biggest festival stage in Portugal, Rock in Rio. While BP returns to familiar territory, Intermarché makes its debut at the event. #sicnoticias #brandimages #babell #literarytourism #tourismportugal #visitportugal #matins #sumol #sumolcompal #rockinrio #bp #intermarché