NOVA CORRESPONDÊNCIA AMPLA DO GOOGLE ADS: O QUE MUDOU? COMO USAR?

👉 Secure your spot in the Free Masterclass on June 15th at 7 PM: https://link.comunidadeinvictus.com.b... 🚀 Discover the Invictus Community: https://link.comunidadeinvictus.com.b... Complete training to earn R$ 15k/month in 90 days. Watch all the videos about the changes in Google Ads:    • MUDANÇAS GOOGLE ADS 2026   Most traffic managers still treat broad match as if we were in 2018. And that could be one of the biggest mistakes you'll make in the coming years. With the arrival of AI Max and Google Ads' new artificial intelligence technologies, understanding how the new broad match works is no longer optional. In this video, I explain: ✅ The difference between exact match, phrase match, and the new broad match ✅ The concept of search intent ✅ How the new broad match uses signals far beyond the keyword typed by the user ✅ The impact of the user's search history ✅ How broad match creates an audience profile from sets of keywords ✅ Why this completely changes campaign planning If you want to master AI Max, AI Mode, AI Overviews, and the changes announced by Google Marketing Live, you need to understand this concept first. Because the future of Google Ads will be less and less based solely on keywords and more and more based on intent. ▶ WHAT YOU WILL FIND IN THIS VIDEO 00:00 - The role of broad match in AI Max 01:16 - How keyword matching works on the Search Network 02:43 - The concept of search intent 04:28 - How the new broad match works 06:42 - The first power of the new broad match: search history 08:05 - The second power of the new broad match 09:25 - How to plan keywords going forward ------------------------ 👊For more content, follow me on social media↴ ▶ Instagram:   / adrianogianini   #GoogleAds #BroadMatch #AIMax #TrafficManager #PaidTraffic #GoogleMarketingLive #DigitalMarketing #Keywords #GoogleAds2026 #AIOverviews