The American City That Solved Traffic Deaths
Every year, thousands of Americans die on streets that could be made safer — in crashes that better design would prevent. City after city has launched Vision Zero pledges, held press conferences, and watched the death toll rise anyway. So what explains Hoboken? Same country. Same cars. Same drivers. Same roads. And yet: nine consecutive years without a single traffic fatality in a city of sixty thousand people. While pedestrian deaths across America just hit a forty-one-year high, one square mile of New Jersey has recorded zero. But here's the strange part. The tools Hoboken used aren't expensive. They aren't secret. The federal case studies are free to download. Some of the most effective interventions cost twenty dollars per intersection. So why haven't Los Angeles, Washington D.C., or any other major American city been able to copy it? To answer that, we need to look at what Hoboken actually did — and what every other city keeps refusing to.

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