Darum wollen Absolventen zu Deloitte und PwC

After graduation, many business graduates want to work for the Big Four – but not every employer is equally popular. Deloitte, for example, is the most sought-after, according to an annual survey by market research firm Trendence. Why is this? Robindro Ullah, CEO of Trendence, emphasizes Deloitte's perseverance in building its employer brand. "It's a marathon that takes years," says Ullah. After all, a few years ago, the company was the least popular Big Four firm among graduates and has slowly worked its way up. At some point, Deloitte also dethroned PwC. The latter has since remained the second most popular Big Four firm among business graduates. Things are faring less well at KPMG and EY, however. KPMG has been declining in popularity among graduates for years. EY has recently experienced a particularly sharp decline, becoming the bottom of the Big Four. This is probably no coincidence: "EY has scaled back its recruiting activities," Ullah observed. Bad press can also play a role in an employer's popularity – for EY, the Wirecard scandal comes to mind. "In general, the industry doesn't stand for work-life balance, and interestingly, not for job security either," Ullah continued. "Companies have to constantly work to prevent decline because of the image it has." It's therefore not surprising that, according to Ullah, the Big Four perform poorly in terms of "fair pay." This indicates whether compensation is perceived as fair in light of soft factors such as satisfaction and work-life balance. What exactly do the individual firms do particularly well (but also less well) in recruiting, and can Deloitte maintain its leading position? Robindro Ullah answers these and more questions in an interview with FINANCE-TV.