Can Greg LaVecchia Bloom Into His Best Self at 230°? | Beat the Heat

Greg LaVecchia steps into the sauna to take on the hottest podcast on earth. As the CEO and Co-Founder of Bloom Nutrition, Greg helped build one of the fastest-growing wellness brands in the world. What started as workout guides sold through DMs and PayPal evolved into a brand found in more than 60,000 retail locations and on track for over $500 million in annual revenue. Inside a sauna that starts at 160° and climbs toward 230°, Greg sits down with Todd Anderson to discuss the real story behind Bloom's growth. In this episode: • How Bloom grew from a small creator-led business into a household brand • The influencer marketing strategies that worked years before they became mainstream • Why most creators shouldn't start companies • The Amazon takeover campaign that changed Bloom's trajectory • Building a brand with Mari Llewellyn from the ground up • Lessons from scaling a business, becoming a father, and building a personal brand As the temperature rises, Greg shares the wins, mistakes, and decisions that helped turn Bloom into one of the biggest success stories in modern consumer products. Can he survive the full 30 minutes and Beat the Heat? SPONSORED BY • Sisu – https://sisulifestyle.com • Cold Creek Tubs – https://coldcreektubs.com • Oura – https://ouraring.com • REDMOND Re-Lyte – https://www.redmond.life • Dream Recovery – https://dreamrecovery.io (Second Wind Nasal Strips) • Nix – The first biosensor to analyze sweat and provide athletes, service members, and laborers with personalized hydration data scientifically validated and delivered in real time: nixbiosensors.com Use code BEATTHEHEAT15 for 15% off a Nix starter pack.