Why is it so important for companies to engage in bold innovation?

In this video, Dr Cooper contrasts bold innovation-type projects with renovation-type projects and explains why the first are so important for company success. Dr Robert Cooper (www.bobcooper.ca) is known worldwide as the inventor of the ubiquitous Stage-Gate methodology for new product development (http://www.prod-dev.com/stage-gate.php). Through in-depth study of the world’s top performers for over 30 years, he has developed unparalleled understanding of what makes companies winners at the product innovation game.