How to Start and Run a Podcast – The Complete Workflow

Starting a podcast is easy. Running one consistently – and making it sound professional – is where the real work begins. In this video, I take you through the complete podcast production workflow: everything that happens before, during, and after you press record. WE'LL COVER: • Developing the concept and identifying your audience • Branding, artwork, music and equipment • Finding, preparing and booking guests • Recording audio and video • Editing, mixing and creating a strong opening • Show notes, transcripts, blog articles and social media clips • Publishing on podcast platforms and YouTube • Analytics, promotion and long-term growth A successful podcast often becomes a small media company. But that does not mean you need to do everything yourself. You can keep the parts you enjoy, use your internal team where it makes sense, and outsource the specialist work that takes too much time – or keeps the podcast from being published consistently. I’ve worked professionally with audio since 1985 and have produced podcasts since 2006. Through RadioGuru, I help businesses, organisations and independent creators develop, produce and grow professional podcasts. Learn more about my podcast production services: https://RadioGuru.co.uk Contact me: [email protected] CHAPTERS 00:00 Pressing record is the easy part 01:16 What a successful podcast actually requires 02:58 Concept, audience and positioning 03:36 Branding, music and visual identity 05:16 Equipment and recording platforms 06:15 Workflow and host coaching 06:57 Guest research and preparation 07:58 Recording the episode 08:38 Audio enhancement and editing 10:47 Video, social clips and repurposed content 12:24 Publishing and promotion 12:54 Analytics and podcast growth 14:06 What should you outsource? 15:26 RadioGuru Podcast Production Packages 16:18 Ready to start – or improve – your podcast? #Podcasting #PodcastProduction #StartAPodcast