Inside Tim Hortons: How Brazil Forced Canada's Most Trusted Coffee Shop to Change Forever
In 1964, a Canadian hockey player opened a donut shop in Hamilton, Ontario. Coffee cost a quarter. Everything was made fresh that morning. Fifty years later, a Brazilian private equity firm paid $12.5 billion for it. This is what happened next — and why half of all Tim Hortons franchisees said the brand was being destroyed from the inside. #timhortons
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