SEO und GEO: Wie Händler in Suchmaschinen und KI-Systemen sichtbar werden

The way people search for information online is changing. Alongside traditional search engines like Google, AI-based answer systems such as ChatGPT, Perplexity, and Gemini are gaining increasing importance. Users no longer expect long lists of results, but rather concrete and understandable answers to their questions. However, these answers consider only a limited number of sources, which presents new challenges for retailers. This brings a new, central question into focus: How can a website be structured so that it is found, considered, or cited by AI systems? Traditional search engine optimization alone is often no longer sufficient. Instead, new factors such as content clarity, structure, trust signals, and the role of external sources play a crucial part. This webinar provides a practical overview of how AI-powered search and answer systems work and what measures companies can take to specifically improve their visibility within these systems. Program Focus: How search is currently changing and the role AI systems play Differences between traditional search engine optimization and discoverability in AI systems How AI systems select, evaluate, and incorporate content into responses The importance of websites, content, structure, and authority for visibility in AI systems Important prerequisites for being considered by AI systems like ChatGPT Common reasons why websites don't appear in AI responses Concrete and practical recommendations for retailers to improve their discoverability in AI systems Target Group: Retail Companies Speaker: Christoph Baur | CEO | SEO Consultant | Founder, Bits & Passion GmbH Contact: Elke Hehl | Phone: +49 821 3162-375 | [email protected]