How Contractors Get Found Online, Straight From Google With Jane Dzielski of Google

Jane Dzielski has spent nearly a decade at Google turning massive datasets into answers about how consumers make decisions. She knows what people type when they need a contractor, and that behavior is changing fast. In this episode she breaks down search, reviews, ads, and AI for the home services industry. Contractors will walk away seeing their own marketing differently. In this episode you will learn: Why showing up in fewer searches can win you better clients The one thing customers search for most, and why leaving it off your website costs you jobs What AI can and cannot read in your Google reviews The way your paid ads and organic results boost each other Which type of content to make first when you can only make one Learn more about Jane's work: www.linkedin.com/in/jane-dzielski-2207173/ --- 00:00 Podcast Intro 00:18 Meet Jane From Google 01:25 Jane’s Data Driven Path 03:55 Turning Search Data Into Insight 05:52 AI Adoption And Prompting 10:32 Will AI Replace Jobs 13:42 SEO Shifts Beyond Keywords 17:43 Website Experience And Pricing 21:50 Where Cost Data Comes From 22:53 Local Services Ads And Quotes 27:10 How AI Reads Reviews 28:47 AI Review Nuance 30:23 Guiding Customer Reviews 32:17 Google Business Basics 34:12 Content That Educates 39:23 Short vs Long Form 41:21 Show the Messy Process 43:46 When to Run Ads 47:02 AI Impact on Search 52:30 Google Support Matters 54:48 Final Advice on Innovation 58:07 Closing Thanks and Outro --- Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys. Many small to mid-sized construction businesses are great at their trades but not always equally business savvy. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way. Meet Your Host, Eric Fortenberry Eric is a voice and leader in the construction industry delivering education and technology solutions that are helping thousands of businesses grow and scale. He is the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs. Prior to JobTread, he successfully built two other businesses, one in software and one in construction. Eric’s goal for the Builder Stories Podcast is to contribute education to the industry by sharing success stories that can help construction leaders learn and develop their businesses. Learn more about Builder Stories: BuilderStories.com