Official iPhone 5s Trailer

iPhone 5s by Apple Forward thinking. iPhone 5s is purposefully imagined. Meticulously considered. Precision crafted. It's not just a product of what's technologically possible. But what's technologically useful. It's not just what's next. But what should be next. The most advanced technology all leads up to this. iPhone 5 set a precedent, with an amazing amount of technology in a remarkably thin, light design. iPhone 5s builds on that achievement with Touch ID — a fingerprint identity sensor. An A7 chip with 64-bit architecture. An even more impressive iSight camera. And ultrafast LTE wireless. iOS 7. Designed to complement iPhone 5s beautifully. iPhone 5s is the first 64‑bit smartphone in the world. And iOS 7 was designed with that in mind, built specifically for 64‑bit architecture. Which makes iOS 7 just as advanced as the iPhone it's on. A beautifully crafted phone deserves a beautfifully crafted case. The iPhone 5s Case is precisely designed to fit iPhone perfectly. Made from premium leather, it looks elegant and feels luxurious. And inside, a soft, color-matched microfiber lining helps protect your iPhone 5s. More Information: http://www.apple.com/iphone-5s/