The Future of Running Culture | SOAR Running x Unsanctioned Athletics

The sport is evolving, and running culture is shifting with it. In this film, in partnership with SOAR, I explore how performance, creativity, and community are shaping a new era in endurance sport, live from the Unsanctioned Athletics event in London, just days before the marathon. From my journey as an athlete navigating injury, reinvention, and identity, to the stories that define a more modern, inclusive running world, this is where it’s all heading. 💬 Let me know what resonates. Is running changing for you too? Sponsored by: SOAR Running - https://www.soarrunning.com SUBSCRIBE for more content on endurance, performance, and storytelling:    / @keepingupwithkempson   ✍️ Want deeper thoughts weekly? Join my Substack: https://lloydkempson.substack.com Coaching & Training Plans I offer structured coaching for runners of all levels, from beginners to seasoned elites. Check it out here: 👉 https://www.finalsurge.com/coach/lloy... Follow my journey: Instagram:   / lloydkempson   Strava:   / strava   X (Twitter):   / lloydkempson   TikTok:   / runningwithlloyd   #SOARRunning #RunningCulture #MarathonMindset #EnduranceDocumentary #HybridAthlete #RunningTransformation #LondonRunning