how the war on 'fake meat' shaped veganuary 2025

is fake meat under attack? this veganuary 2025, something feels different. supermarkets and restaurants are cutting back on vegan meats, leaning into whole-food options like tofu slices, falafel, and veggie burgers. but why? today, we’re unpacking how the war on ultra-processed foods (upfs) has unfairly shaped this year’s vegan launches—and why it matters. we’ll cover: • the controversial book “ultra-processed people” and its impact on veganism. supermarket and restaurant launches for veganuary 2025 (vivera, squeaky bean, greggs & more). • why fake meat is being replaced by tofu and vegetables—and what that means for vegans. • in defense of fake meat: why it’s not the enemy and how it supports a balanced, accessible vegan diet. if you’re tired of headlines villainising vegan food, this video is for you. let’s dive into what’s really going on behind the scenes—and how it’s affecting vegans everywhere. let me know in the comments: do you prefer fake meat or veggie-heavy options? and which new launches are you most excited to try this veganuary? weekly newsletter: https://veganbeautygirl.substack.com/ follow me on... insta: www.instagram.com/veganbeautygirl tiktok: www.tiktok.com/@veganbeautygirl wanna work together? email: [email protected]