Inside The Pressure Tactics Behind Charity Doorstep Appeals

The Fundraising Regulator has launched an investigation after The Times found that people going door to door for a well-known children’s charity had been taught pressure-selling techniques. An undercover reporter trained as a fundraiser at a third-party marketing firm, IBA Global, signing people up for donations to the Great Ormond Street Hospital children’s charity, known as the GOSH Charity. Our exposé reveals how trainees — working on commission instead of an hourly wage — were taught to use psychological motivators and pre-empt objections on the doorstep. This resulted in fundraisers repeatedly pressing customers to sign up, despite the Code of Fundraising Practice warning against placing “undue pressure” on people. Read the best of our journalism: https://www.thetimes.co.uk/ Subscribe to The Times and The Sunday Times YouTube channel: https://www.youtube.com/subscription_... Find us on Facebook:   / timesandsundaytimes   Find us on Twitter:   / thetimes   Find us on Instagram:   / thetimes   #investigation #charity #documentary