Cost Breakdown of Quick Commerce!!
Groww is Best Investment App in India and the Largest stockbroker, trusted by 4 crore+ investors in India Open Free Demat : https://app.groww.in/v3cO/bhyijw1z Why is Quick Commerce losing money despite its soaring popularity? In this deep dive, we decode all the Hidden Charges that platforms like Zepto, Blinkit, and Swiggy Instamart use to truly make money from both you and the brands. We break down: Hidden Revenue Streams: What are the 8 different 'micro-charges' like platform, packing, handling, rain, and late-night fees, and how massive revenue is generated from brands through data brokerage. The AC Sales Flop: Why Blinkit's idea of delivering an AC in 10 minutes didn't work—and its connection to 'installation' logistics. Competitor Strategy: The logistics game behind JioMart's hybrid model (10-minute and 30-minute delivery) and Swiggy's 'mega-pots'. The D2C Brand Compulsion: Why small brands are compelled to sell on QC platforms even at a loss, often referred to as the 'drug dealer strategy'. Rising Delivery Cost: The impact of the new labor code on rider welfare and the resulting hike in delivery prices.The next time you order something in 10 minutes, be sure to check the invoice! 0:00 - Quick Commerce Hidden Truth 1:25 - The Airline Model of Pricing 1:45 - 8 Hidden Micro-Charges Explained 3:10 - Drift Pricing & CCPA Penalty 4:14 - B2B Revenue from Data 5:29 - Why Blinkit's AC Delivery Failed 6:53 - Failure: Installation & Use Case 7:33 - Flipkart's Exchange Model 8:56 - JioMart's Hybrid Delivery Strategy 11:13 - Swiggy's Mega-Pots Strategy 12:18 - D2C Losses & The 'Drug Dealer Strategy' 13:21 - Amazon Quick Commerce Entry 14:06 - Labour Code & Delivery Cost Impact .. About the anchor - Jayant Mundhra: Jayant started career as a business analyst at Bain & Company, then worked in the startup ecosystem for a few years, post which he dived into the world of content, decoding business and economics on LinkedIn, Instagram, Substack and WhatsApp. Find him here: Instagram - / marketswithjayant LinkedIn - / jshilanjanm WhatsApp community - https://t.ly/h2jq1 Substack Newsletter (Decoding the Dragon) - https://t.ly/chnwj Substack Newsletter (BharatNama) - https://t.ly/bwj

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