"시청자가 없다" 지상파 3사 방송국의 몰락

Why have we stopped watching terrestrial TV lately? It is not simply because it is not entertaining. KBS, MBC, and SBS are currently mired in a structural crisis characterized by the collapse of advertising revenue, reduced production costs, and declining viewership ratings. Advertising revenue has decreased by over 60% in the last 10 years. Dramas are becoming unprofitable with every production. The majority of viewers are over 50 years old. On the other hand, OTT platforms like YouTube and Netflix are growing rapidly. Ultimately, there is only one problem. 👉 It is not the content, but the very ‘way of watching’ that has changed. If terrestrial broadcasting disappears, what kind of media environment will we be living in? ---------------------------- 📉 Key Data Summary KBS Advertising Revenue: 522.3 billion KRW in 2014 → 167.7 billion KRW in 2024 (▼68%) Total Terrestrial Advertising Market: Falls below 1 trillion KRW for the first time in 2023 KBS Operating Deficit in 2025: Approx. 99.6 billion KRW Production Cost per Drama: Approx. 1 billion KRW → Advertising Revenue: Approx. 360 million KRW (Interview with a Sungshin Women's University professor in 2024)