Goal Setting for Entrepreneurs: If Your Goal Doesn't Scare You, It Won't Change You

In this interview, Ashleigh Grange sits down with entrepreneur, business strategist, and real estate pro Alisa Herriman to explore why entrepreneurs need goals that stretch their comfort zone to create real growth and long-term success. Alisa shares what it takes to build and scale successful businesses across multiple industries, from early challenges and burnout to leading over 1,200 representatives, building a #1 natural health supplement team in Canada, and ranking in the top 20 real estate teams nationally within Keller Williams Canada. At the core of her success is one key principle: understanding how mindset directly influences your results in business, leadership, and life. In this conversation, we explore: Why mindset drives the majority of your results in business and performance The 3 types of goals from Bob Proctor’s work and why only one of them will actually change your life Why “realistic goals” might be the most dangerous goals to set How Alisa’s team became #1 in Canada in just 9 months using a C-type goal and disciplined execution Her daily morning mindset practice and why consistency has been her anchor The cost of staying invisible in your work and why visibility matters How to handle criticism, online negativity, and fears of being seen Why having 100 people who genuinely love what you do is worth more than a million who don't Alisa also gets deeply personal about navigating serious life challenges, including tremendous loss and hardship, and how taking intentional action kept her moving forward anyway. This episode blends practical business strategy with mindset expansion to challenge how you think about goals, identity, and success in entrepreneurship. This episode is equal parts practical strategy AND permission for you to stop playing small, in your life or in your business. ***** 00:00:00 Introduction & meeting Alisa Herriman 00:03:30 How your thoughts influence how you feel 00:06:28 Why plugging into the right frequency is key 00:09:29 Alisa's morning mindset practice 00:14:17 How Alisa's mindset practice has helped her release control & have faith 00:23:47 How your programming determines your success 00:25:32 Three types of goals & the mistakes that most of us make in setting them 00:31:06 How Alisa's C-type goal pushed her out of her comfort zone and changed everything 00:54:21 Why Alisa is glad she launched her real estate career in one of the worst real estate markets in decades 00:56:36 One thing Alisa believes can profoundly influence our intuition 00:58:16 One of Alisa's secrets to staying connected to her divine guidance 01:10:40 The key to getting clear and designing a life you love ***** Alisa Herriman is an entrepreneur, business strategist, educator, and real estate professional with more than 20 years of experience building, leading, and scaling successful businesses. Before entering real estate, she developed and led a top-performing sales organization in the natural health industry, coaching over 1,200 representatives and generating millions in sales. Recognized with multiple industry awards, Alisa also became known for speaking on business growth, leadership, sales, and personal development across Canada. Driven by a passion for helping people achieve their goals, Alisa successfully transitioned into real estate, where she quickly established herself as a top performer. In 2025, her team ranked among the Top 20 in Canada within Keller Williams Canada for 7 months of the year and was the #1 team in GCI within their brokerage in 2024 and 2025. Today, she helps clients buy and sell homes across Ontario while mentoring entrepreneurs on business strategy, sales, leadership, and mindset, empowering them to build sustainable long-term success. Find Alisa: https://alisaherrimanrealestate.com FB:   / alisa.herriman   IG:   / alisaherriman   YT:    / @alisaherrimanrealestate   . . . . . #bodymindsoul #holistichealth #affirmations #affirmationsmorning #mindsetmatters #entrepreneurship #businessmindset #goalsetting #bobproctor #manifestationtips #femaleentrepreneur #businessstrategy #realestateagent #kellerwilliams #morningroutine #successmindset #leadershipdevelopment #salesstrategy #personaldevelopment #mindsetcoach #businessgrowth #womeninbusiness #morningmindset #meditationforsuccess #entrepreneurlife #scalingyourbusiness #mindsetshift #abundancementality #intentionalliving #successhabits