First Look: Sony | DSC-RX10 III

In this interview, Mike Bubolo announces the Sony RX10 Mark III - the newest addition to Sony’s RX lineup - along with two just-announced G Series lenses, the FE 70-300mm f/4.5-5-6, and FE 50mm f/1.8. Featuring the most versatile lens in the RX lineup, the Mark III’s impressive 24-600mm zoom captures objects near and far, and continues to pack 4k video, 20MP stills, a BSI CMOS sensor, and much more, all in one amazing package. The new lenses offer more options for full-frame shooters, with the G-Series FE 70-300mm f/4.5-5.6 providing the distance photographers need, and the FE 50mm f/1.8 for that classic staple in everyone’s lens kit. Shop at B&H: http://bit.ly/SonyRX10MK3 http://bit.ly/SonyFE5018 http://bit.ly/Sony70-300 Subscribe to the B&H Photo YouTube Channel http://bit.ly/SubscribetoBHPhoto Follow us on Social Media --   / bhphoto   --   / bhphoto   --   / bhphotovideo