Sheraton JBR Unveils a New Era After 28 Years

After 28 years as a hospitality icon, Sheraton Jumeirah Beach Resort has undergone a stunning transformation. The grand relaunch event showcased the hotel's revitalized look and reinforced its legacy on Dubai’s beachfront. To mark this milestone, a formal contract signing ceremony sealed a decade-long partnership between ownership and Marriott International. With renewed spaces and a commitment to excellence, Sheraton JBR is ready to welcome guests to its next chapter.