ESCLUSIVO! PRORASO acquista FLOID: Cosa cambierà?

It is well known that Floid is one of the oldest and most famous brands in the barber shop. Less well known are perhaps the various changes of ownership that it has undergone, and its equally frequent reformulations. But what particularly caught my attention was the latest change of ownership: that is, from a well-known American multinational cosmetics company to the very Italian Ludovico Martelli, already famous for the Proraso brand. Is it just a simple acquisition of the brand, or is there something more? Is a reformulation more faithful to the original product planned or not? In short, what will be the fate of this famous aftershave? I had to know more. So I contacted the staff of Ludovico Martelli, who made themselves available to give me a few small indiscretions. In this special episode, made with the precious collaboration of Ludovico Martelli, I will reveal what I discovered. 🔸 The version of Floid currently on sale on Amazon: https://amzn.to/3f7UgSM 📦 My Amazon "store": https://www.amazon.it/shop/douglasmor... 📖 My book "Manuale di eleganza classica maschile": https://amzn.to/3uaH7NI 🎬 To SUBSCRIBE to the channel:    / @douglasmortimer74   ADVERTISING TRANSPARENCY Advertising message. I am a member of the Amazon EU Affiliate Program, which allows me to earn a commission on eligible purchases.