How a Koi Business Built 45 Years of Success | Selective Koi Sales

In this interview, I visit Selective Koi Sales to explore how one of the UK’s most established koi businesses was built from the ground up. Starting in 1980, Andrew shares the story behind the early days of the company, the decision to travel to Japan, and how the business has grown over 45 years. Chris also reflects on his journey from working weekends as a teenager to helping shape the modern business, including the growth of wholesale, changes in the industry, and what it really takes to succeed in koi. Alongside the interview, we take a closer look at the facility and some exceptional koi. This is Part One of a two-part series. In Part Two, we explore Chris's visit to China and what it could mean for the future of koi breeding. If you enjoy long-form koi content, consider subscribing for more interviews, Japan harvest trips, and in-depth features from across the hobby. Check out our printed magazine here: https://www.worldofnishikigoi.com