Retention Podcast #51: Як CDP, CRM та AI трансформують маркетинг та взаємодію з клієнтами

In this issue, we delve into the emerging technologies that are changing marketing strategies. We discuss the importance of choosing the right tools for marketers, and we delve into the topic of CDP systems, looking at why it is so important to collect and unify customer data. We find out how CDPs help automate marketing processes, segment data, and activate actions, as well as how AI and LLM can improve the effectiveness of recommendation models in ecommerce. Discussion participants: ✔️ Oleksiy Danchenko, Co-founder and COO at eSputnik –   / aleksey-danchenko   ✔️ Dmitry Kudrenko, CEO/Founder eSputnik, Stripo, Claspo –   / dmitry.spuntik   ✔️ Natalya Ustimenko, Head of Direct Marketing eSputnik –   / natalya.ustimenko.1   👉 Useful links: 🔴 Marketing without Chaos: How to Build Effective Direct Marketing Step by Step with the ShuKhaRi Matrix:    • Маркетинг без хаосу: Як побудувати ефектив...   🔴 Using the One of Many Message Block:    • Використання блока повідомлень Одне з бага...   🔴 Retention Podcast #50: How Innovation, AI, and Influencers Help Rapidly Grow Apps:    • Retention Podcast #50: зростання x4 рік до...   🔴 Retention Podcast #49: User Acquisition and Retention Strategies for Rapid App Growth:    • Retention Podcast #49: Стратегії залучення...   ⏱️ Timecodes: 00:00 - What we will talk about 01:46 - How to choose the right technologies for a marketer's work 02:28 - The importance of separating B2B and B2C in marketing 05:28 - CRM - what it is and why it is important not only for sales, but also for marketing 08:50 - Why marketers need a CDP if they have a CRM 09:51 - How a CDP collects and unifies customer data 13:04 - How to make analytics truly useful 15:00 - CDP for data processing and segmentation, as well as activation and execution of actions 17:04 - The distinction between CDP and DMP and the role of anonymous data in advertising 19:27 - The interaction of DMP and CDP at the stages of user acquisition and conversion 24:06 - Marketing process automation through CDP 25:02 - Difference between CDP, BPM, ESP 27:39 - Importance of CDP openness for integration with other platforms 29:46 - Transferring data to external systems to improve user experience 31:11 - Importance of an open CDP system for data collection and analysis. 31:59 - Is loyalty management a must-have component of CDP 33:12 - Flexibility of integrating different data sources into CDP 35:00 - Which companies need CDP 39:29 - Can a company have more than one CDP 45:40 - Why it is important to have a single source of data 51:06 - How to technically prepare for CDP implementation 53:21 - Availability of modern algorithms and AI for small businesses 55:50 - Key steps for implementing CDP 57:25 - How a marketer can argue for CDP implementation to management 59:15 - Why business owners often initiate the transition to CDP 01:04:13 - How LLM improves the effectiveness of product recommendations in ecommerce 01:10:38 - Results and announcement of future podcast topics Subscribe to our channel to not miss the latest news.    / @esputnikapp   ❣️ Follow us: Telegram channel: https://t.me/eSputnik_com Facebook:   / esputnik   LinkedIn:   / esputnikcdp   If you have any questions, please contact support at: https://esputnik.com/support or at [email protected]