Launch & Commercialization | Eye to Market Episode 10

LEGAL DISCLAIMER*: This content is for informational purposes only and does not constitute legal, medical, regulatory, or financial advice. Eye to Market is a video series exploring how ophthalmic innovations move from concept to patient care. In Episode 10, experts discuss how to build a successful launch and commercialization strategy for ophthalmic innovations. The conversation explores how prescriber, payer, and patient perspectives come together to shape market access, pricing, adoption, and long-term commercial success. Topics include go-to-market strategy, value proposition, market access planning, commercialization timelines, launch readiness, risk mitigation, pricing strategy, and preparing for success beyond product approval. The discussion highlights why commercialization planning should begin early in development and how anticipating potential challenges can help innovators build a stronger path to launch. Developed in collaboration between Eyecelerator, Ora, and Unither Pharmaceuticals, Eye to Market provides practical insights and real-world perspectives to support innovation across the ophthalmology ecosystem. Watch the previous 9 episodes in the Eye to Market playlist:    • Eye to Market   Learn more about Eyecelerator: https://www.eyecelerator.com/ #EyeToMarket #Commercialization #GoToMarket #Ophthalmology #Eyecelerator *The views and opinions expressed in this series are those of the individual participants and do not necessarily reflect those of Eyecelerator, Ora, Unither, or their affiliates. This content is provided for informational and educational purposes only and is not intended, and should not be relied upon, as legal, medical, regulatory, financial, or professional advice. Nothing herein constitutes an endorsement or an offer to buy or sell any securities. Viewers should consult qualified professionals regarding their specific circumstances before making any decisions.