Marketing Communications Mix: Communication Instruments Explained with Examples

I explain the *marketing communications mix*, also known as the promotion mix. I talk about several key marketing communications instruments (advertising, sales promotion, events & experiences, word-of-mouth, public relations, direct & interactive marketing), their strengths and weaknesses and give examples for each of them. Free to read scientific articles 💡 ➼ Improve your advertising storytelling by better linking your story to your product: https://www.tandfonline.com/doi/full/... For more business and marketing insights: Linkedin -   / matthias-glaser-marketing   Youtube -    / @matthiasglaserphd_marketing   #businessresearch #communication #marketingresearch #marketingcommunications #marketing 00:00: Marketing Communications Mix Overview 01:49 Advertising 03:06 Sales promotions 04:19 Events & Experiences 06:10 Public Relations 07:22 Direct & Interactive Marketing 08:56 WOM (word of mouth) Marketing 10:17 Personal Selling 11:45 Conclusion Marketing Communications Mix