MARKETING B2B NA PRÁTICA: COMO TRANSFORMAR TECNOLOGIA EM NEGÓCIO | CAROLINA CUNHA DA TRIPLA #Ep49

Traditional marketing focuses on the end consumer, on desire, and on the emotion of the act of buying. But how do you do marketing when your "client" is another company and your "shelf" is the board of directors and the IT and compliance departments? In this episode, we welcome Carolina Cunha, Marketing Manager at Tripla, a Minas Gerais-based technology and information security company that is among the fastest growing in the country. An essential conversation for marketing professionals, sales professionals, and entrepreneurs who want to understand the nuances of communicating from company to company and transforming technology into business. Listen now and be inspired! 🎙️ Technical Sheet — Creative Industry Podcast Host/Presenter: Fernando Lebbe Guest: Carolina Cunha, Marketing Manager at Tripla Support: Lebbe • Partners Group • P7 Criativo • FIEMG Production: Creative Industry Podcast Filming and direction: Lebbe Agency