Засновниця SMARTASS Катерина Кузьменко про Розлучення, Мотивацію та Шлях до Культового Бренду

  / sasha__iastremska     / katavasiya   How to build a network of sports clubs, not lose yourself, survive difficult relationships, learn to ask for help - and keep moving forward even when it's very difficult? In the new issue of "Sasha and Sense" - the founder of the Smartass network Kateryna Kuzmenko. This is a conversation not only about business and sports, but also about character, motivation, female strength and internal changes. Kateryna speaks very frankly about: — opening the 11th Smartass club and scaling the business — how difficult it is today to find “your” people for the team — how childhood and upbringing shaped her character — what triggers her the most in other people — why the ability to ask for help is a strength, not a weakness — her relationship with Dmytro Dubilet and why they ended — new love and changes in her personal life — how the idea of ​​Smartass arose and why this brand became a cult — why constant movement forward is the meaning of life for her — her habits, routines and attitude to discipline — what it is like to be a woman in big business — fears, mistakes and lessons of entrepreneurship We talked separately about motivation. Why some people put off life for years, while others simply start acting. And why sport sometimes changes not only the body, but also completely reflashes a person’s life. This is a very lively, honest and sometimes unexpectedly personal conversation about ambitions, relationships, business, losses and inner support. Write in the comments: What is harder for you today - to start doing things for yourself or to dare to change your life? ⏱ Timecodes: 00:00 - Start 00:58 - Greetings. Subscribe to the channel! 01:40 - Introducing the guest 01:52 - About the opening of the 11th sports club of the network and the success of the business 06:09 - Personnel. How difficult is it to hire people? 08:50 - How did upbringing affect Kateryna's character? 14:35 - Subscribe to the channel! 14:48 - What triggers Kateryna in other people? 20:47 – About an important skill — the ability to ask for help 25:57 – Relationship with Dmitry Dubilet. Why did they end? And about a new love 34:29 – How did the idea for the Smartass network come about? 37:47 – Incredible news from Kateryna! 40:21 – About moving forward as the meaning of life. And about motivation 45:29 – Kateryna’s usual day, her habits and routines 55:18 – What is it like to be a woman in business? 59:38 – Kateryna’s advice for those who dream of their own business and want to start playing sports