Don’t do Prototyping - Here's Why!

UX/UI design is getting bloated with more and more expectations. Not that long ago designers were also animators, smashing A to make a new frame and animate something in 30 seconds. Now advanced prototyping is back with some recent releases and people are wondering whether they should really learn how to use it? The complexity is going up constantly. So should you prototype? The answer of course is "it depends" but in this video I will tell you exactly WHAT it depends on, and why we only do prototypes less than 50% of the time when working on client projects. Prototypes are ONLY worth doing when they directly contribute to a better solution - and in most cases they only contribute to adding more work for the designer. #prototyping #ux #uidesign 00:00 Prototyping UX 00:21 The Blue lines 00:55 Should I learn prototyping? 01:01 Prototyping in real work? 02:01 Prototyping for research is a bad idea 03:04 Prototyping as a presentation 03:32 Prototyping unique solutions 04:38 The TRUTH about prototyping