How to Set Up Event Tracking for X Conversion Ads (Formerly Twitter Ads) Using Google Tag Manager

Learn How to Set Up Event Tracking for X Conversion Ads Using Google Tag Manager In this video, I’ll walk you step-by-step through how to track conversions for X (formerly Twitter) Ads using Google Tag Manager (GTM) — the right way. If you’re running X Conversion Ads and want to properly measure results like website visits, sign-ups, purchases, leads, or custom events, this tutorial is for you. What you’ll learn in this video: • How X (Twitter) Conversion Tracking works • How to get your X Pixel (Base Code) • How to install the X Pixel using Google Tag Manager • How to set up standard events (Page View, Purchase, Sign-Up, Lead, Add to Cart, etc.) • How to create custom conversion events in GTM • How to trigger events based on: • Button clicks • Form submissions • Thank-you pages • How to test and verify events using X Pixel Helper • How to connect tracked events to your X Ads Manager Why event tracking matters on X Ads: • Measure real ROI from your ad spend • Optimize campaigns for conversions, not just clicks • Build high-quality retargeting audiences • Scale winning campaigns with data This setup works perfectly for: • E-commerce stores • Lead generation websites • Coaches, consultants & service businesses • Landing pages built with Webflow, WordPress, Shopify, etc. Tools used in this video: • Google Tag Manager • X Ads Manager If you found this video helpful, like, subscribe, and turn on notifications for more tutorials on: • Conversion tracking • Paid ads (Meta, X, Google, TikTok) • Digital marketing & analytics Have questions or stuck during setup? Drop them in the comments To subscribe to our membership plan, visit:    / @gwritenm   To book a consultation with an expert at Gwrite, visit: https://www.gwritenm.com/booknow #XAds #TwitterAds #XConversionAds #GoogleTagManager #ConversionTracking #DigitalMarketing #PaidAds #PerformanceMarketing #AdTracking