UpScrolled hit 2.5M users with a broken landing page (then I fixed it)

I audited UpScrolled's landing page right as they hit #1 on the App Store, and found 3 conversion leaks that could quietly drain their viral surge before it turns into retained users. 📈 Want your landing page audit? I'll show you exactly what's killing your conversions and what to fix first. Delivered in 7 days. 👉 https://www.conversion-haus.com --- UpScrolled just hit #1 on the App Store and reached 2.5M users in a matter of days. The momentum is real, but moments like this are fragile. In this teardown, I'm using conversion rate optimisation principles to analyse UpScrolled's homepage at peak traffic. We're looking at why their value proposition isn't built for cold visitors, how their hero section is losing people in the first 5 seconds, and what 3 high-impact fixes could turn this viral moment into lasting growth. If you're a SaaS founder or marketer, this landing page optimisation session will show you practical changes you can apply to your own site today, especially if you're running any kind of paid or organic traffic spike. --- 0:00 - 1:20 - Introduction to Upscrolled 1:20 - 8:11 - Roasting the landing page 8:11 - 9:46 - The 3 impact fixes 9:46 - 17:11 - The redesign --- I'm Cian, and I help SaaS founders fix the conversion leaks quietly costing them growth. At Conversion Haus, we audit landing pages to turn more visitors into signups and demos.