Мини-курс Аудит сайта - с чего все начинается

Alexander Ozhgibesov, head of https://ozhgibesov.agency/, explained why a high-quality SEO audit is the foundation of your business. 😉😉😉 If you liked the video, give it a like and subscribe to the channel, where Ozhgibesov shares useful SEO tips! https://www.youtube.com/c/aozhgibesov... In today's environment, search engine optimization (SEO) is no longer just a series of code manipulations. SEO today is a comprehensive approach to improving the quality of a resource. If you notice that website promotion isn't producing the desired results, your first step should be a thorough SEO audit. This is the only way to thoroughly check your website for errors that prevent Yandex and Google algorithms from boosting your website's rankings. What does a professional audit include? A comprehensive analysis begins with basic metrics and delves into the project architecture: 1) Technical Website Audit: We identify critical SEO errors such as duplicate pages, redirect issues, and incorrect website indexing. 2) Performance: We pay special attention to Core Web Vitals and website loading speed, as these are key ranking factors in 2026. 3) Semantics and Structure: The relevance of the semantic core is verified. Proper keyword selection and clustering allow for maximum target search coverage. 4) Analytics and Competitors: Competitor analysis in search engines helps understand the strategies used by niche leaders and how to ensure a website's ranking at the top with lower costs. On-Page and Off-Page Optimization After conducting an online website analysis and correcting technical issues, the content stage begins. On-page website optimization is based on a well-designed specification for a copywriter, which takes into account current SEO trends. At the same time, external website optimization is being worked on, including improving the website's weight and authority. Important: Remember that a free website audit often provides only a superficial overview. For serious projects, such as online store promotion, a thorough expert approach is required. What results will you get? By ordering turnkey SEO, you're not just buying rankings. You receive: 1) A comprehensive SEO checklist for correcting any flaws. 2) Steady growth in visibility for high-frequency queries. 3) Reduced customer acquisition costs compared to contextual advertising. If you're planning promotion in Yandex or Google, start with the foundation. A consultation with an SEO specialist will help you identify growth areas and develop a plan that will transform your website into an effective sales tool. Timecodes and Explanation (Website Audit - Part 1) 00:00 - Start of the mini-course. Defining audit goals: developing a promotion strategy for new and ongoing projects. 00:44 — The difference between an audit and a to-do list. Why an audit is a work plan for the first 3 months. 01:01 — The connection between an audit and conversion. The problem of lack of sales despite seasonal traffic. 01:32 — Website audit regulations. Overview of an audit template consisting of 116 pages. 02:18 — Comparing the number of pages in search and in the index. An example of a website with crawl budget issues. 02:52 — Using analysis tools (Site Analyzer) to determine the structure of files and HTML pages. 03:36 — Step-by-step instructions in Yandex.Metrica: how to find pages that have lost traffic over the quarter. 04:41 — Exporting data to Excel and calculating the percentage of lost visits for page prioritization. 05:47 — Working with top-performing pages. The need to update old materials and facts. 7:40 AM — Analyzing queries that lost traffic. Using Yandex.Webmaster and external services. 8:13 AM — Review of the "Lost Queries" tool in Keys.so and its integration with Key Collector. 11:23 AM — Retrieving current rankings via XML River to identify queries that have fallen out of the top. 12:38 PM — Creating one-page strategies and using checklists for on-page SEO. 1:56 PM — Testing the "Over-optimization" filter using the Arsenkin service. Text spam analysis. 4:03 PM — The problem of "cross-cutting" words in Headers and Menus. Why the robot shouldn't see unnecessary text blocks. 7:35 PM — Comparing crawl data without Sitemap and Robots.txt with the actual number of pages. 21:01 — Searching for "junk" pages and GET parameters in Yandex.Webmaster. 21:48 — Deep dive into the crawl budget: calculating daily new page discovery limits. 28:52 — The problem of missing interlinks: why search finds pages, but the crawler doesn't. 32:41 — Checking the sitemap. Analyzing situations where the sitemap is broken or missing. 🏅 Website Promotion: https://ozhgibesov.agency/ 📲 Contacts - Email me: 📧 [email protected] 🎩 VK Community: https://vk.com/public_ozhgibesov 🗒 Telegram Channel: https://t.me/Ozhgibesov_Agency 🧲 Personal VK https://vk.com/aozhgibesov ⚱️Personal Telegram: https://t.me/aozhgibesov