Why Going To Concerts Is Harder Than Ever

Seeing your favorite artist onstage has never been more expensive. In the 1960s, a ticket to see The Beatles could cost around $5. In 2024, the average concert ticket in the US was nearly $136. And on the resale market, prices can jump to almost double that, with some Taylor Swift fans paying thousands of dollars for a single seat. Business Insider spoke with individuals across the live music ecosystem — including Live Nation and Ticketmaster, resale sites like StubHub, musicians, lawyers, government officials, music journalists, and fans — to unravel why concert tickets have become so expensive and why many people believe the system is rigged against ordinary fans. Also read "The live-music boom has convinced some artists they're bigger than they are": https://bit.ly/4398jj0 This video was nominated for a 2026 News & Documentary Emmy in the Outstanding Arts, Culture or Entertainment Coverage category. 00:00 - Intro 02:31 - The Evolution of Concerts 03:33 - The Fall of Recorded Music 04:46 - Ticket Pricing Breakdown 06:17 - The Rise of Ticketmaster 07:44 - The Rise of Live Nation 09:02 - Ticketmaster and Live Nation Merger 09:34 - The Rise of Live Nation Entertainment 12:17 - Taylor Swift Fans Sue Live Nation 13:54 - United States v. Live Nation Entertainment 15:48 - Live Nation Entertainment's Side of Ticket Prices 18:27 - The Blame Game 18:40 - Musician's Side of Ticket Prices 20:08 - The Rise of Ticket Resale 21:06 - StubHub's Side of Ticket Prices 24:37 - Dynamic Pricing 25:32 - Favorite Concerts 27:44 - Credits ------------------------------------------------------ #concerttickets #Ticketmaster #LiveNation #StubHub #SoExpensive MORE SO EXPENSIVE VIDEOS: How The World's Most Expensive Color Is Made    • How The World's Most Expensive Color Is Made   19 Of The World's Most Expensive Resources    • 19 Of The World's Most Expensive Resources   Why Japan Can't Keep Up With America's Matcha Obsession    • Why Japan Can't Keep Up With America's Mat...   Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook:   / businessinsider   Business Insider on Instagram:   / businessinsider   Business Insider on Twitter:   / businessinsider   Business Insider on Snapchat:   / 5319643143   Business Insider on TikTok:   / businessinsider   Why Concert Tickets Are So Expensive — And Who's To Blame | So Expensive | Business Insider