The Architects Series Ep. 03 - A documentary on: Archi-Tectonics

Watch "The Architects Series" episodes on: https://bit.ly/TheArchitectsSeriesEpi... Join the next "The Architects Series": https://bit.ly/NextTheArchitectsSeries The third episode of The Architects Series has been displayed on June 2018 in Milano and it's about Winka Dubbeldam, founder of Archi-Tectonics. Archi-Tectonics’s success is based on Innovative projects with a focus on sustainability; over the years the studio has worked on projects in different scales ranging from urban masterplans, to buildings, to objects. Since the nineties, Archi-Tectonics has explored 3D digital modelling techniques in a forward-looking spirit, as an early adopter of digital tools such as the computer, and 3D printing, though without ever completely abandoning hand drawing and a mediated approach to design. The successful duality of hand and mind is key to founder Winka Dubbeldam’s conceptual thinking; combining digital design with craftsmanship, intuition and ability alongside the advanced prototyping and modelling tools involved in the concept of “digital craft”. Working in close partnership with advanced manufacturers goes beyond the conventional boundaries of design, taking the renowned international studio into a dimension of continual discovery and innovation. The Architect Series - A documentary on Archi-Tectonics takes viewers on a virtual tour exploring not only the studio itself but a very important theme for its founder, “New Solids”: a new interest in massive form, at once soft and luxurious, which comfort and ground people. The result is an architecture that approximates industrial design, the product of quality engineering, guided by constant research into new materials and methods of production and by a strong awareness of issues of environmental sustainability. Archi-Tectonics’ focus is not on style or form, but what may be found in every project is an approach aimed at creating precise and optimized solutions and unique, innovative, energy-efficient designs. The studio doesn’t focus on style alone, or on creating an easily recognisable signature look, but develops a process associating creativity with technical innovation: a process taking the shape of poetic precision.