История DIESEL. Как ГЛЕНН МАРТЕНС спас от банкротства самый дерзкий бренд?

In the 1970s, denim transformed from workwear to fashion, becoming associated with "youthful rebellion" and independence. This fabric was the foundation upon which giant multinational companies like Levi's, Lee, Wrangler, and Diesel were built. They may look the same at first glance, but Diesel is actually a completely different story... ⭐ Diesel is the most innovative denim brand ⭐ Diesel conquered the "big" catwalks ⭐ Diesel "rose from the dead" in 2020, becoming the most talked-about case of a successful rebrand ⭐ Diesel landed the "coolest" (according to design school students) creative director of our time – Glenn Martens The history of Diesel – enjoy! 👉Disclaimer: This video is NOT sponsored. I was not compensated in any way for the creation of this video. As always, all opinions are my own and honest. *** ⏳ Timecodes: 00:00 - In this video 01:52 - How did Renzo Rosso's career begin? 03:39 - The Creation of Diesel 04:18 - Why the Name? The Diesel Logo 05:29 - Innovation in Denim 07:37 - "For a Successful Life" Advertising 14:51 - How is Diesel Different from its Competitors? 16:13 - The Purchase of Mason Margiela and the Creation of OTB Group 19:40 - The Bankruptcy of Diesel 22:32 - Who is Glenn Martens? 24:32 - Glenn's 1st Collection 28:22 - Glenn's 2nd Collection 31:55 - Success and the 3rd Collection 34:03 - Fall 2023 Collection *** Music from my videos 🎵 You might find something interesting for yourself. https://www.epidemicsound.com/referra... *** 🎥I selected these videos especially for you! I recommend watching: FASHION NEWS 👗 Lab-Generated Diamonds Are Exploding in LUXURY. Celine = Zara? New Louis Vuitton SHOW    • МОДНЫЕ НОВОСТИ 👗 Лабораторные бриллианты в...   How and Why Did PRADA Steal the JIL SANDER Name? The History of the Fashion House's Creation and Success.    • Как и почему PRADA украл имя JIL SANDER? И...   VICTORIA'S SECRET: From its inception to the present day. WHY ANGELS? The most expensive bra in the world. New show    • VICTORIA’S SECRET: От создания до нашего в...   BOTTEGA VENETA: A Brand for the Elite ⭐ The rise and fall of a fashion house. Did Daniel Lee save the brand?    • BOTTEGA VENETA: Бренд для избранных ⭐ Исто...   *** 🔎 My social media: Instagram -   / olga_krayzman   TikTok -   / olga_krayzman   Telegram: https://t.me/olgakrayzman *** #diesel #diesel #fashionhistory #DieselHistory #fashion #trends #style