COMO PACIELLO E PAULO NOBRE LEVARAM O PALMEIRAS PARA O TOPO DO FUTEBOL | Sports Market Makers #11

In episode 11 of Sports Market Makers, we invited Luciano Paciello. With over 30 years of experience in various areas, such as finance, controlling, human resources, and strategic planning, Paciello left the traditional market and entered the world of football in 2013, when he was hired by Paulo Nobre to be the financial director of Palmeiras. The club's situation at that time was very different from today: Palmeiras was in the second division and had a gigantic debt. Paciello actively participated in the entire restructuring of the club and stayed at Palmeiras until 2018; after 5 years away from football, he took on the role of executive director at Goiás. During the conversation, Paciello revealed the financial situation of Palmeiras in 2013, and what strategies he and Paulo Nobre adopted to pull the club out of that crisis and take it to the top of Brazilian football. Paciello revealed some behind-the-scenes details and even brought relics from his time at Palmeiras. Paciello also spoke about Goiás, the club's projects, and the reasons that made him return to football after 5 years away. And you, Palmeiras fan: do you think Paulo Nobre's management was the greatest management in the club's history? Write it in the comments! Take the opportunity to subscribe and like to help Sports Market Makers grow. Also follow our networks to stay up to date on everything involving the world of Sports & Finance! 00:00 Opening 01:16 Introduction 05:26 Migration from the traditional market to football 12:38 First contact between Paciello and Paulo Nobre 16:09 The situation Paciello found Palmeiras in 2013 27:39 Paulo Nobre's financial contribution to Palmeiras 41:59 The continuity of the work after Paulo Nobre's departure 52:35 The impact of Palmeiras' success on other teams 56:11 The legacy that Paciello and Paulo Nobre left at Palmeiras 01:02:20 The invitation from Goiás after 5 years away from football 01:07:29 Goiás' growth project 01:09:57 Goiás' role in Brazilian football 01:16:39 VAR question: LFU and youth categories ------------------- HOW PACIELLO AND PAULO NOBRE TOOK THE PALMEIRAS TO THE TOP OF FOOTBALL | Sports Market Makers #11 Presented by: Marcelo Colaneri and Thiago Salomão Partner: Pedro Oliveira (co-founder of OutField) Guest: Luciano Paciello (former financial director of Palmeiras) Edited by: Bianca Barsotti