Why Legacy FMCG Giants Are Losing Their Biggest Advantage | Varun Berry Explains | Business News

Former Britannia Industries Vice Chairman and MD Varun Berry joins ET Now for a wide-ranging conversation on the future of India's FMCG industry, changing consumer behavior, quick commerce disruption and the rise of D2C brands. From transforming Britannia's margins from 5% to 16% to navigating the shift from traditional retail to digital-first consumption, Berry shares the strategies that helped build one of India's most successful consumer businesses. He also explains why India's consumers have become more experimental, why quick commerce is reshaping distribution, and what legacy FMCG companies must do to survive the next decade. Watch this exclusive interview for insights into brands, consumption, innovation, AI and the future of Indian business. control your money with economic times now. #etnow #varunberry #britannia #fmcg #quickcommerce #d2cbrands #indianconsumer #businessnews #stockmarketindia YouTube Channel -    / @etnow   Subscribe To ET Now For Latest Updates On Stocks Market News , Business News, Company News, IPO & More | https://bit.ly/SubscribeToETNow Subscribe Now To Our Network Channels :- ET Now Swadesh:    / etnowswadesh   Times Now: http://goo.gl/U9ibPb Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC Website - https://www.etnownews.com Download our App for Breaking News: https://tinyurl.com/4y6e3u2e Follow us on Google News for latest updates ET Now: https://news.google.com/publications/... Times Now Navbharat: https://bit.ly/3zDaKJo Times Now : https://bit.ly/3CyrrYg Zoom: https://bit.ly/3CEK0dv