Mulino Bianco - spot 2004 - Riscopriti genuino: uno spot pubblicitario fatto di equilibrio

The time is now ripe for the advertising leap, which will take place in 2004 with the "Rediscover Yourself as Genuine" campaign, created by McCann-Erikson, the agency to which Armando Testa is handing over the Mulino Bianco communications baton. The new soundtrack, used until 2007, is taken from Hans Zimmer's film "Gladiator."