Why do Nigerian🇳🇬 musicians make more money than Ghanaian🇬🇭 Musicians? Prof. Collins explains.

In the final episode of The Sound of Gold series, ethnomusicologist Professor John Collins addresses some of the most controversial and pressing questions about Ghanaian and Nigerian music today. He begins by examining why Nigerian musicians consistently make more money than their Ghanaian counterparts — from stronger industry structures to aggressive global promotion. This sparks a wider discussion on what Ghana must do to better support its creative sector. Prof. Collins also takes us on a journey through the evolution of Ghana’s musical offshoots: • Burger Highlife – the diasporan sound that reshaped Ghanaian music in Europe • Hiplife – blending rap and Highlife into a new urban identity • Azonto – the viral dance and sound that briefly took the world by storm • And finally, Afrobeats – the global movement rooted in the rhythms of Highlife, now dominating charts across the world. In this masterful conclusion, Prof. Collins not only connects the dots between Ghana’s musical past and present but also challenges us to think about the future of Ghanaian music in the global marketplace. 🎶 This is the conversation that defines where Ghanaian music has been, and where it must go. 📌 Watch, share, and join the debate: What can Ghana learn from Nigeria’s success story? #HighlifeMusic #Afrobeats #Hiplife #GhanaVsNigeria #SoundOfGold