Mauvais Founder, Jordan Jones left his home town and created an 8 figure clothing brand

Start your Humantra journey: ⁠⁠⁠https://humantra.co.uk/products/ben-g... Join the 'us' community - ⁠⁠⁠https://k2oxbmv3.paperform.co/⁠ Dive into the incredible story of Jordan Jones, the mastermind behind a viral sensation and one of the UK’s fastest-growing independent fashion brands. Jordan started small in a quiet Cambridgeshire town, where he faced criticism and ridicule from his peers for pursuing his dream of starting his own brand. Instead of giving up, this adversity fueled his determination to succeed. Jordan’s breakthrough began with the help of ASOS, where he was treated as a rising star in the fashion world. He later partnered with Foot Asylum, only to face setbacks when the retailer failed to uphold their agreements. During the pandemic, Jordan made the bold and risky decision to leave these partnerships behind, going fully direct-to-consumer. This move allowed him to take full ownership of his business and customers, including celebrity fans like Jamie Foxx and Jake Paul. Now operating as a highly successful eight-figure fashion company, Jordan shares his journey of navigating challenges, making tough decisions, and staying true to his vision. In this conversation, we explore his experiences with retailers, the struggles of scaling a brand, and the strategy behind his direct-to-consumer success. We also touch on his thoughts about why ASOS has struggled, his innovative approach to getting celebrities to wear his brand, and the personal guilt he feels with every new milestone of success. This is more than just a story about fashion; it’s a testament to resilience, bold choices, and the drive to prove doubters wrong. If you’re an aspiring entrepreneur or someone looking to grow a direct-to-consumer brand, Jordan’s blueprint for success is one you don’t want to miss. His insights, humility, and relatability make this conversation a must-listen for anyone chasing their dreams in business or beyond. Tune in to hear how Jordan turned his challenges into triumphs and built a brand that continues to inspire countless others. 0:00 Introduction 2:13 What does Jordan's day as the founder of MAUVAIS look like? 8:18 What was it like growing up in Cambridgeshire? 10:40 What was the brand Muscle Monkey? 14:40 What was the inspiration behind MAUVAIS? 19:01 Why did MAUVAIS stop selling on ASOS? 20:02 Are brands that go into Foot Asylum usually in trouble? 20:54 How does Jordan feel about Foot Asylum copying MAUVAIS? 23:30 Foot Asylum copied MAUVAIS designs. 27:27 How did ASOS help Jordan start MAUVAIS? 31:44 Why did Jordan decide to move to London? 32:52 Why doesn’t Jordan socialise much? 34:07 Do you need to move to London to succeed in fashion? 40:06 Who are the most famous people who have worn MAUVAIS? 44:00 How does Jordan get celebrities to wear his brand? 44:56 How successful is MAUVAIS in America? 47:20 How does Jordan find the right people for his business? 51:03 What was the number one key hire for MAUVAIS? 53:24 Why was hiring a finance director so important? 57:44 What is Jordan’s role within MAUVAIS? 1:10:10 How does Jordan stop feeling guilty when he’s not working? 1:13:38 How has MAUVAIS grown so successfully? 1:18:39 How did it feel to pay off his mum’s mortgage? 1:23:09 What has been the toughest period for MAUVAIS? 1:26:23 What does it feel like to be a dad? 1:27:28 How does Jordan separate personal and work life? 1:29:49 What does Jordan think is his biggest personal weakness?