How Trapstar BROKE

Trapstar had London behind it, artists wearing it, and a logo people recognized across the world. But behind all that heat, the business was running out of breathing room. In this video, I break down how one of the UK’s biggest streetwear brands went from nearly £40 million in sales to administration and operations. Also why popularity could not save it from falling margins, stock problems, customer complaints, and a company structure that could no longer support the size of the movement. Three friends built something powerful from West London, then watched the same raw way of working that made the brand special become dangerous at scale. Trapstar survived, but it had to give up part of its independence to do it and now the real question is whether the business can be fixed without losing the feeling that made people care in the first place. #trapstar #clothingbrandowner #streetwear Need help going from idea to finished collection without wasting time and money. Apply here 👉 https://norffstudios.com/apply Sign up to Kittl now and use NORFF to get 25% off : https://www.kittl.com/discover/scale-...