The Art of Brevity w/ Axios and Politico Founder Jim VandeHei | Blazing Trails | Salesforce

Brevity is confidence. Length is fear. That is the manifesto of Smart Brevity, the latest book co-authored by Jim VandeHei, founder of Axios and Politico. It aims to teach everyone how to communicate effectively and be heard. Whether you work at a Fortune 500, a small business or an organization, you'll want to tune in this week to hear VandeHei share his tips on how to say more with less. #Salesforce #BlazingTrails 00:00 Intro 00:27 How the book came about 01:38 What the idea of smart brevity is 05:53 How to overcome the emotional component of words 06:52 How business leaders should think about internal communication 09:02 Jim's journey from journalist to entrepreneur 12:02 Final words of advice 12:21 Closing Watch more and learn more on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook:   / salesforce   Twitter:   / salesforce   Instagram:   / salesforce   LinkedIn:   / sale.  . About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.