集客ゼロから320社！地方ECプラットフォーム「かごしまぐるり」立ち上げのリアル戦略公開【EC・ネットショップ】

With the desire to spread the appeal of Kagoshima food nationwide, the company launched the e-commerce site "Kagoshima Gururi" in 2021. Building trust through a proactive approach of visiting each producer individually based on information from local media, the site has now grown to handle over 300 producers and over 1,000 items. Centered on a direct-from-the-farm model, the site is responsible for expanding sales channels, promoting the product, and reducing operational burdens, while striving to enhance the value of the Kagoshima brand through a sustainable system that works closely with producers. We spoke with Mr. Ozono about "regional revitalization"! ▽Over 300 business partners and 1,000 items in four years! Ovision Co., Ltd. operates the e-commerce site "Kagoshima Gururi." Previously, Mr. Ozono worked for a mail-order supplement company for 15 years, mainly in public relations. He launched the site in October 2021, amid the COVID-19 pandemic, with the desire to share Kagoshima's greatest appeal and its food with people all over the country. Food covers a wide range of topics, and each producer involved has their own unique passion, story, regionality, and history. I believe it's a deep and fascinating world. Looking back, I started from scratch when I started my own business. The producers around me struggled to expand their sales channels and promote their products amid the COVID-19 pandemic, but they couldn't find a way to do so. Now, I do business with over 300 producers in Kagoshima, and our product lineup exceeds 1,000 items. This method isn't a secret trick; it's a straightforward approach. At first, I thoroughly combed through all the Kagoshima media, checking information like what was in season in which region of Kagoshima and what product was in season. Then, I visited producers and solicited them. The producers were impressed by the quality of Kagoshima Gururi's service, and from there, they introduced us to their own networks. These connections led to the number of connections we have. Kagoshima Gururi's business model is direct from the source, but as a service focused on Kagoshima, I felt the concept of delivering the food and dedication of lesser-known Kagoshima producers was a great one, and from the start, I knew the possibilities would continue to expand. What's so appealing about Kagoshima? Kagoshima stretches a vast, vertical 600 kilometers from north to south, and boasts a wide variety of truly appealing products, including not only meat and shochu, but also fish, vegetables, fruit, and processed foods. In fact, its agricultural output is second only to Hokkaido. As a platform focused on Kagoshima cuisine, Kagoshima Gururi places importance on not only showcasing the quality of its products, but also the commitment and personal details of its producers, even online. The appeal of direct from the source is that fresh, fresh, and truly delicious produce is delivered directly from the producers. A key feature of this service is that we ask our producers to focus on their craftsmanship, while our staff handles everything else, from expanding sales channels to PR and website creation. We maintain close contact with our producers, sharing information like what's available at this time of year and when harvesting has begun. We value communication. While we're still small, we currently have a total of just under 20 staff members. When we think about Kagoshima as a brand and promoting it nationwide, we believe it's important to have a unified worldview and UI. This will help us brand Kagoshima and better convey the appeal of Kagoshima's producers. ▽A Sustainable System That's Fully Supportive of Producers To minimize the shipping hassle for producers, we handle everything from issuing shipping labels to entering order details. Once an order is placed, all they need to do is box up the ordered items. We've partnered with a shipping company and have established a system where the shipping company will deliver the shipping slip. When we launched the service, we knew that long-term relationships were extremely important for producers, users, and our company. So, when we first launched, we carefully prepared to create a service that would be loved and enjoyed by everyone. #TheFutureOfEC #OnlineShop #EC 00:00 Digest 00:19 Over 300 Business Partners in Four Years Since Launch! 05:57 "Kagoshima Gururi," Packed with the Charm of Kagoshima 13:17 Building a Sustainable System _________________________________________________________________________________ [Related Videos] _________________________________________________________________________________ Part 2: [This Is What It All Comes From] The Future of Regional E-Commerce | The True Value of "Agency E-Commerce" Supporting Producers    • 【結局これ】地域ECの未来｜生産者を支える“代行型EC”の真価【かごしまぐるり・EC...   [Archived Edition] Advertising vs. Social Media! Which is Better for Attracting Customers? If You Want to Accelerate Business Growth, Advertising is Recommended! https://youtu.b...