Vince Fired Him. Then Called Him Back. George Barrios on WWE, Reinvention & Conviction

George Barrios helped transform WWE from an $800 million wrestling company into a $9.3 billion global sports and entertainment powerhouse. Then Vince McMahon fired him. Three years later, Vince called him back. That's not just a business story. That's a story about conviction. I'm sitting down live with George Barrios — former co-president and board member of WWE, co-CEO of Isos Acquisition Corporation, National Board Chair of the Make-A-Wish Foundation, and author of Sometimes Wrong but Never in Doubt. Full transparency: as a lifelong pro wrestling fan, this conversation has been on my list for a long time. George was the strategic architect behind some of WWE's biggest moves — pioneering streaming years before other sports properties even thought about it, helping make WWE the #1 sports brand on YouTube, and guiding the company through transformative change. He also grew up as the son of Cuban immigrants in a cramped Queens apartment, nearly flunked out of high school, and made it to the top of the corporate world on grit, reinvention, and bold bets. We're going to get into: → How WWE went from a wrestling company to a multi-platform media empire → What it actually means to spot undervalued assets and bet on conviction when everyone else doubts your vision → Navigating setbacks, being fired, coming back — and what "never in doubt" looks like from inside the storm Whether you're a wrestling fan, a business leader, or just someone who loves a great story of reinvention — this one delivers. 🔔 Join us live — Friday, May 22nd at 10:30 AM PT. 📖 Sometimes Wrong but Never in Doubt — https://amzn.to/4ffGk8u MUSIC: Simple Song by Fantoms via Soundstripe B3MOW43LB3ZWDIEN SIGN UP FOR SOUNDSTRIPE AND USE THE DISCOUNT CODE VARDY TO GET 10% OFF