The Boutique Marketing Strategy Most Retailers Are Missing

More traffic won't fix a boutique that's speaking to the wrong customer. Ashley sits down with Josh Orr, CEO of Capital Commerce, to break down what separates seven-figure boutique brands from everyone else. They discuss why identifying your perfect customer changes everything—from your website and social media to your product selection and marketing strategy. If you've been creating content, posting consistently, and still struggling to grow online, this conversation explains why attracting the right customer matters far more than attracting more customers. In this episode: Why successful boutiques know their customer inside and out How to attract your ideal shopper while repelling the wrong one The biggest website conversion mistakes retailers make Why boutique owners need to think like media companies Josh's framework for building a high-converting website Whether you're an online boutique, brick-and-mortar store, or both, these practical strategies will help you create a brand customers instantly connect with. Josh Orr: Social Media: @retailjosh Website: https://madebycapital.com Get Swym: ➡️ https://www.getswym.com ____________________________ ✨Join The Boutique Hub: ➡️ Join the Community: https://tbhub.co/joinpodcast