Principles of Human-Centered Design (Don Norman)

Human-centered design isn't a checklist. It's a mindset built on three principles: focus on people, find the real problem, and think in systems. Don Norman breaks down what it actually means to be human-centered. That means all the people involved in a system — not just end users, but everyone whose work touches the outcome. It means refusing to solve the symptom when the root cause is findable. And it means resisting the trap of local optimization, where improving one small piece makes the whole system worse. The goal isn't a better tool. It's a better experience of the thing the tool helps people do. Go deeper in our UX Courses Live Online Courses // https://www.nngroup.com/courses/?utm_... Self-Paced Courses // https://www.nngroup.com/contents/self... Follow us and stay connected LinkedIn:   / nielsen-norman-group   Instagram:   / nngux   Threads: https://www.threads.com/@nngux X: https://x.com/NNgroup Bluesky: https://bsky.app/profile/nngroupux.bs... #productdesign #donnorman #userexperience #productdesigner #uidesignlearning