How to raise the value of your funeral home business | Jake Johnson (Johnson Consulting Group) #22

Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm. Jake is also a successful multi-funeral home owner, a tech entrepreneur, a car collector that would give Jay Leno a run for his money, and a published author, with his book, “Staying Alive in the Funeral & Cemetery Profession.” His experience has made him an expert in funeral home valuations, mergers and acquisitions, business development, and customer experience in death care. Johnson Consulting Group Website: https://www.johnsonconsulting.com/ Timestamps 00:00 - Intro 00:51 - Introducing Johnson Consulting's Jake Johnson 01:32 - Jake's journey in the funeral industry 03:39 - Performance Tracker surveys for self-accountability 07:27 - How a lost customer means losing $20,000 in enterprise value 09:12 - Why direct cremations have the lowest satisfaction 11:19 - Rising labor costs means moving to technology 14:04 - Spend your time wisely and outsource the rest 17:08 - How do you differentiate from your competition 21:22 - Collaborating with peers to solve problems 23:49 - What goes into a funeral home valuation? 30:19 - What businesses demand higher multiples? 41:26 - Best ways to increase enterprise value 44:22 - Planning for succession 50:28 - How to attract good talent 53:44 - How do you explain value and it resonates with the customer 1:02:06 - What does death care look like in 10 years? For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com Spotify: http://bit.ly/3yDEwj7 Apple Podcasts: http://bit.ly/3lj2soT Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com