Dean’s Fireside Chat with André Hoffmann, Vice-Chairman of Roche

André Hoffmann is the vice-chairman of the global healthcare company, Roche, a Swiss business leader, and environmentalist. He believes in business as a force for good, and advocates for a form of capitalism aimed at generating sustainable and inclusive prosperity. Author of The New Nature of Business: The Path to Prosperity and Sustainability, he presents a template for creating "sustainable prosperity," and case-studies of companies that survived and thrived by opting for change. André joins Dean Jeff Brock for a fireside chat to discuss his new book, Roche's approach to business, and how to reinvent business models to create sustainable prosperity.